Article
February 6, 2025

Introducing Working Memory: A New Way to Train the Brain for Better Hearing

Discover how Lace’s Working Memory feature integrates real-world exercises to help patients adapt more quickly to hearing aids and strengthen their ability to engage in everyday conversations with confidence.

Written by

Neurotone

Scientifically reviewed by

Dr. Robert Sweetow

Published on

February 6, 2025

Hearing isn’t just about sound—it’s about processing, remembering, and responding in real time. Working memory plays a crucial role in speech comprehension, and for those with hearing loss, it becomes increasingly strained.

Studies show that 45% of dementia cases could be prevented by addressing modifiable risk factors like hearing loss (Livingston et al., 2020). While hearing aids improve sound, cognitive training helps patients retain and process what they hear—leading to better outcomes.

What’s New


Lace’s Working Memory feature introduces 100 exercises designed to strengthen cognitive skills in real-world listening scenarios.

Realistic Training
Patients practice in simulated settings like healthcare visits, noisy restaurants, and travel situations.

Objective Progress Tracking
Scoring system monitors accuracy, recall speed, and retention.

Seamless Integration

Works alongside hearing aids and standard care protocols:

- Initial assessment and hearing aid adaptation
- Ongoing cognitive wellness monitoring

- APD management programs

- New hearing aid user orientation

Proven Benefits for Patients

1. Faster Hearing Aid Adaptation: Shortens the adjustment period, reducing frustration.2. Improved Conversation Recall: Helps patients retain and process spoken information.

3. Reduced Listening Fatigue: Lowers cognitive effort during daily conversations.

4. Stronger Communication Confidence: Supports better social and professional interactions.

Better Care, Better Business


Auditory training like Lace AI Pro enhances patient outcomes and strengthens your practice by addressing both hearing and cognitive function. Patients who engage in structured listening exercises adapt faster to hearing aids, experience less frustration, and build communication confidence—leading to higher satisfaction and long-term retention. Integrating cognitive training into your care model not only improves patient success but also differentiates your clinic and creates new revenue opportunities.

- Reduces Hearing Aid Returns: Patients adapt faster and report greater satisfaction.

- Differentiates Your Practice: Positions your clinic at the forefront of evidence-based hearing care.

- Boosts Patient Engagement: Keeps patients active in their rehabilitation journey.

- Creates New Revenue Opportunities: Adds value beyond amplification alone.

How to Get Started

Working Memory training is now live in the Lace app and available for your patients. Connect with our team today to discuss how to integrate it into your practice.

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